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/ work · CASE-004

B2B wholesale Aalborg, Denmark 2023 19 working days

Reorder portal for wholesale grocery accounts

A reorder-only portal for trade accounts. Tight scope, shipped in 19 working days, still in use three years later.

CASE-004 · 2023 /// case.lundgaard-supply · system overview Visual representation of the Reorder portal for wholesale grocery accounts engagement: an isometric or schematic rendering of the system delivered to the client

/ inputs

What we were handed

  • 840 trade accounts
  • No public storefront
  • Order volume 11,000/month

/ work

What we built

  • Account-only login (no public catalogue)
  • Per-account negotiated price lists
  • Standing orders and reorder-from-last
  • EDI export to existing ERP

/ outcomes

What changed, measured

From the client's own dashboards. Reference call available on request.

Metric Result Notes
Account adoption 92% in 60 days voluntary, no mandate
Phone orders to sales desk -64% shift to portal
Order accuracy +11% fewer manual corrections

/ stack

PHP 8.3 PostgreSQL EDI

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