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/ work · CASE-002

Direct-to-consumer commerce Copenhagen, Denmark 2024 14 weeks

Headless storefront on an aging Magento back-office

Decoupled the storefront from Magento 1.9. Cut page weight, lifted mobile conversion, kept the back-office.

CASE-002 · 2024 /// case.kongsmark-cycles · system overview Visual representation of the Headless storefront on an aging Magento back-office engagement: an isometric or schematic rendering of the system delivered to the client

/ inputs

What we were handed

  • Magento 1.9 EOL
  • 4,200 SKUs
  • 11 country price books

/ work

What we built

  • Custom PHP storefront pulling from Magento via nightly ETL
  • Stripe + Klarna checkout
  • Algolia search
  • Per-country tax engine

/ outcomes

What changed, measured

From the client's own dashboards. Reference call available on request.

Metric Result Notes
Mobile LCP 4.8 s → 1.1 s -77%
Mobile conversion +18.4% Q1 post-launch
Cart abandon (checkout) -22% first 90 days
Back-office change none Magento untouched

/ stack

PHP 8.3 PostgreSQL Stripe Klarna Algolia

/ next

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